SK-II Reconsidering Beauty Through Real and Virtual Experiences
Don’t just express yourself, create yourself
P&G’s SK-II cosmetics brand needed to establish an emotional connection with a new generation.
To fulfill consumers’ desire to create, T Brand’s experiential team at Fake Love invented a space of discovery: a physical and digital retail environment they could explore and interact with to discover different aspects of beauty.
“We asked ourselves, ‘How can we give customers a newer, more liberating SK-II shopping experience?’ This store is our answer to that.”
— YoeGin (Jess) Chang, P&G Japan Group, corporate executive for SK-II
In a multiroom, multitouch experience, women could play with key facets of their look. Fake Love gamified the entire wonderland through augmented reality (AR), audio, video and educational technology to truly immerse the audience in an active role of creation.
