An Augmented Reality experience for Porsche in Outsiders Magazine.
BRIEF
Drive engagement and purchase intent for the Porsche 718 Boxster
SOLUTION
Our partnership with Porsche offered fans a new way to interact with the 718 Boxster. By scanning a range of print ads users could learn about the performance features, explore car interiors, customize colors and digitally race around the Gotthard Pass track to record their best time.
RESULTS
over 3 minutes dwell time
My Role: 3D Lead /Generalist AR Company: Blippar
Article - https://www.mediapost.com/publications/article/282743/porsche-adds-interaction-to-print-campaign.html
