GLOABL IMPACT
The game was launched globally. The leaderboards have drawn quite competition and attention. Some regions like North America, Singapore and Malaysia have sent gifts to award top players. Other regions used the game for outreach to new brand followers. In China, We converted the game into a WeChat version to create a one-stop ecommerce + game experience on China's biggest social platform.
Beyond, Coach China used game assets to put up a projection light show at the Bund Shanghai. Coach Malaysia launched game teaser on a 3D in-depth screen and built in-store gaming experience, which created a holistic shopping & holiday game experience
Beyond, Coach China used game assets to put up a projection light show at the Bund Shanghai. Coach Malaysia launched game teaser on a 3D in-depth screen and built in-store gaming experience, which created a holistic shopping & holiday game experience
During 2021 winter holiday, Coach launched it's year-end biggest global holiday campaign, along with the global digital activation--a web based mobile gyroscope game: Snow City. The game features eight winter animals, which soon became viral for gift redemption and NFTs.
The game mechanics itself is as simple as "Collect more love on the go". While the global leaderboards made it super interesting and competitive.
The project has won the Winner of WindowsWear Awards in gamification.
https://ar.coach.com/holiday-game-retail/apac/malaysia/index.html
The game mechanics itself is as simple as "Collect more love on the go". While the global leaderboards made it super interesting and competitive.
The project has won the Winner of WindowsWear Awards in gamification.
https://ar.coach.com/holiday-game-retail/apac/malaysia/index.html
