American Ultra was delivering SDCC patrons an exclusive strain of marijuana named after the film, along with some promo items via bike messenger to 14 locations throughout the city. There was a slight catch, though! In keeping with the law, patrons had to have a legal cannabis card allowing them to carry and consume small amounts of marijuana. But not to worry if you didn't have this specialized "green" card, the studio was still giving patrons an exclusive new clip from the film once you scanned the rolling papers or comic book cover with the Blippar app.
My Role:  3D Generalist/  Front end Developer  AR Company: Blippar   Client: Estee Lauder
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